Thursday, December 14, 2006

Amachi Texas recruits mentors for kids with parents in prison

Via Wretched of the Earth I noticed a link to the Amachi Texas campaign, an effort to recruit mentors for children of incarcerated parents. In October, Amachi announced this new faith based partnership, and I see they've launched a new outreach effort. Here's how it's described on the Big Brothers Big Sisters site:
Amachi Texas launched ... [an] advertising campaign to put a face on ... [a] statewide program that matches children with an incarcerated parent to caring adult mentors.

In Texas, approximately 400,000 children have a parent in jail. Statistics show that 70% of children with a parent in jail will end up in prison themselves. Those are numbers that the Amachi Texas program hopes to change.

The campaign puts a face on that “70%” statistic by asking volunteers to “Break the Chain” of incarceration by becoming a mentor to one of these children.
If you're a high school senior or older and want to participate in this program, go here to volunteer. I don't know how much money will be spent on the recruitment effort, but here are some of the PR materials created for the program:

Radio Advertisement

Amachi Print Advertisement

(Click on image for larger view)

Amachi Poster

(click on image for larger view)

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